Apple Inc. acquired online music company Lala Media Inc. near french quarter hotels, possibly signaling an expansion of the computer giant's music strategy.
Terms could not be learned.
"Apple buys smaller technology companies from time to time and we generally do not comment on our purpose or plan, " said Apple spokesman Steve Dowling.
It is not clear how Lala would fit into Apple's music strategy.
Still, many in the music and technology industries believe that Apple's music strategy needs to evolve to maintain its historic dominance of the online music business. The company could either find a way to adapt Lala's Web song offerings or it could incorporate the startup's technology in a subscription service of some kind.
Apple's iTunes Store still dwarfs all competitors, but lately it has been facing increasing competition from other providers like Pandora, Lala and Spotify. Competition is growing.
Terms could not be learned.
"Apple buys smaller technology companies from time to time and we generally do not comment on our purpose or plan, " said Apple spokesman Steve Dowling.
It is not clear how Lala would fit into Apple's music strategy.
Still, many in the music and technology industries believe that Apple's music strategy needs to evolve to maintain its historic dominance of the online music business. The company could either find a way to adapt Lala's Web song offerings or it could incorporate the startup's technology in a subscription service of some kind.
Apple's iTunes Store still dwarfs all competitors, but lately it has been facing increasing competition from other providers like Pandora, Lala and Spotify. Competition is growing.
